Every social media platform has a version of the “like” button. Universal in meaning, the “like” button allows the user to indicate his enjoyment. On YouTube, “likes” replace audience applause.
Several statistical surveys have shown that when a video has a large number of “likes”, it is more attractive to potential viewers. However, there are many other advantages that come as direct consequences of a large number of “likes”. Videos with many “likes” receive more attention from viewers and from the platform itself, which also uses this parameter to decide which videos to place on trend pages. This focus leads to engagement, which makes “likes” very valuable on YouTube.
Perception of the viewer
People are more likely to watch a video with a large amount of “likes”. Especially if the amount of “likes” far exceeds the “dislikes”. When people see that your video is well “liked”, they think it’s worth watching.
Videos you like get more views
Popular videos get “likes” faster and more consistently than unwanted videos, and visitors tend to “like” a video that has a large amount of “likes”. People’s previous reactions cause the viewer to expect an expectation of pleasure.
Buying likes or views and subscribers is a perfect way to influence the user’s perception, up to a certain point. When managing viewer expectations, it’s important to remember engagement relationships. A video with 100,000 views and 5 likes makes YouTube users suspicious.
YouTube rankings
YouTube uses an algorithm designed to deliver relevant and popular videos to every user. Using this algorithm YouTube is the second largest search engine in the world. This is surprising when you consider that he only searches within himself. The search algorithm assigns authority and relevance to each video and then indexes them. These assignments are internal and are not adjustable for the user or creator.
This search engine is created and works in a very similar way to the most famous search engines. But don’t confuse Google search results with YouTube results, as they can be very different. Optimizing a video for YouTube search results is easier and takes less time. YouTube tends to index videos much faster and results move much more than the rest of the search methods.
After a video is indexed for search, it is then categorized based on user engagements. A video that is well-liked and with constant effort ranks higher than a similar less-liked video. YouTube also uses these metrics to recommend “related” videos.
One of the main factors of the YouTube algorithm is viewer retention. This metric measures the amount of time spent watching the video relative to the total length. The higher the retention, the greater the relevance and authority of the video.
Retention of your videos
A 55% retention rate means that people have watched around 55% of this video on average.
A popular and much loved video draws the viewer to watch longer. Even if a user doesn’t understand or “actually” like the video, his peers understood it. This disconnection leads to longer retention as individuals try to understand the majority opinion.
YouTube search results can be manipulated somewhat. Creating great content and optimizing your video for search is the first step towards ranking. Buying positive commitments, that is to say “I like”, is the second step. Ongoing commitment is the last and final step in keeping the video in the top search results.
Social sharing
People tend to share well-liked popular videos almost on autopilot. A video must appear worth sharing in order to experience this phenomenon. When a user sees a video that has been enjoyed by thousands of their peers, it becomes natural to want to share it. A user who shares the video on social media allows access to a whole new audience of untapped viewers. This cycle continues for each user connected to the original viewer. This is how a video goes viral.
Prevent and get around obstacles
YouTube isn’t always a fair playing field. Dislike services exist and thrive for a reason. A video with a negative trend may never recover and no matter how hard you try to incentivize it. The prior purchase of “likes” gives the new videos time to assert themselves without fear of being subjected to unfair competition from competitors who do not accept overtaking. Once the video is indexed, even a negative campaign against a video is much less effective.
Be better than average
The point is, creators upload videos for specific reasons. Whatever the ultimate goal, it takes time and effort to develop and refine a video. When others realize and appreciate it, the feeling of success is universal. Preparing for success before you even upload a video is the best way to achieve success. A natural extension of the desire to create good content is to get people to engage with it. Building momentum through the initial purchase of YouTube “likes” can help achieve this goal.